We're building the infrastructure for sponsoring
From FMCG sampling today to the complete sponsoring operating system – our roadmap for the future.
Roadmap
The path there
FMCG Sampling
Brand Activations
Sponsoring OS
Sponsoring is fragmented
Deals happen through personal contacts, are negotiated via email, managed in Excel, and evaluated by gut feeling. There's no infrastructure.
- No central database for sponsoring opportunities
- Every deal is a one-off – no scaling
- No standard for briefings, contracts, or reporting
- Success is rarely measured, almost never compared
A system where brands and events find, match, execute & learn
We're building the central infrastructure on which sponsoring becomes predictable, measurable, and scalable.
The path there in phases
FMCG Sampling
The clearest use case with the biggest pain. Events, brands, samples – a complete workflow from request to reporting.
- Event discovery & matching
- Sampling briefings & logistics
- In-hand tracking & reporting
Brand Activations
Expansion to activations beyond sampling: branded zones, promotions, co-branding activities.
- Activation briefings
- Extended format types
- Performance comparison
Sponsoring OS
The complete operating system for sponsoring: discovery, negotiation, contracts, fulfillment, reporting.
- Full-funnel sponsoring
- Contract management
- Benchmarks & learnings
Ready to make sampling predictable?
Start as a pilot partner and shape the future of sampling.